I provided music for an advert by crowd-funding journalism site Byline, which provides a platform to connect readers with investigative journalists. I also handled all licensing contracts.
This was a project of particular interest to me as someone with 15+ years of journalism experience (including time on staff at two national papers) and with many former colleagues currently navigating the new landscape – one where even the paywall-free Guardian are coming round to the idea of a sustainable model . Byline’s approach raises questions about funding models, media bias and other factors transforming the industry.
Byline co-founder is Peter Jukes, who live-tweeted the News International phone hacking trial in 2013 and persuaded his followers to pay him to continue.